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Professional Real Estate Photography Statistics

Proven Results, but don’t take our word for it. Here are a few studies and links that show the success of homes listed using professional photography.

 

In an internal case study, IMOTO—a company creating real estate photography for both sellers and REALTORS®—compared 350 listings using their professional photography against 350 similar listings in the same ZIP code.

Listings using IMOTO’s professional photography sold 50% faster and 39% closer to the original listing price than similar homes without professional photos.

The statistics department at Latter & Blum, a New Orleans-based real estate agency, also found listings using IMOTO’s professional photography were viewed 118% more than comparable listings.

Source – Realtor.com

 

Homes with listing photos taken with DSLR cameras sell for more money than those with amateur photos. For homes priced between $400,000 and $499,999, professionally photographed homes sold for an average of $11,200 more than homes with amateur photos. Professionally photographed homes priced between $200,000 and $1 million sell for $3,400 to $11,200 more relative to their list prices.

Homes with DSLR photos sell faster. For homes priced in the $400,000 range, professionally photographed homes sold 21 days faster than those with point-and-shoot photos, while those priced higher than $1 million sold four days faster.

Homes with sharper photos sell for more money. Homes with the sharpest 10% of listing photos sold at or above their list price 44% of the time compared to 13% for homes with listing photos of average sharpness.

Professionally photographed homes are more likely to sell within six months. The largest disparity was seen among homes priced from $400,000 and $499,999, with those with DSLR photography selling 64% of the time, compared to 46% for homes with amateur photos.

Source – Redfin.com

Are you really taking photos of your listings with your iPhone? As Dr. Phil says, how’s that working for you?

You caution your sellers about the importance of curb appeal. You counsel them to clean up and maybe even stage the home’s interior. Then you come along, snap some quick photos on your smartphone and slap them on the MLS.

While curb appeal is your client’s responsibility, web appeal is yours. You have one chance to impress – a scant two seconds to grab a buyer’s attention without a photograph and 20 seconds with one. Do iPhone listing photos or those you take with a point-and-shoot camera make optimum use of those valuable seconds?

SourceMarketLeader.com

 

While it’s another expense, consider this: When you put a home on the market, you’re competing against lots of other properties. If those properties are highlighted with attractive, well-lit photos and yours isn’t, you’re going to have more trouble getting potential buyers in the door. This could cause your home to sit on the market longer than it would have otherwise — making what would be seen as a “fresh” property look stale.

Source – Forbes.com

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